Compass Bank Begins Search

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S.E.-S.W. Financial Institution Will Evaluate 8 in Initial Round
DALLAS–Compass Bank is looking for an agency to service its $8 million account following the decision of its previous shop, The Richards Group, to work with competitor Guaranty Federal Bank.
Industry sources last week confirmed the Birmingham, Ala.-based bank is in the process of conducting a national search. Several agencies in the Southwest, Southeast,West and Midwest have been contacted, according to sources.
Mark Gibson, director of marketing at Compass Bank, is managing the review.





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