Compaq Wants To Be A BMOC

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In an attempt to boost its college presence, Compaq Computer is unleashing a new campus reseller marketing support program through Rives Carlberg in Houston.
The Compaq Campus Reseller (CCR) plan will involve a range of marketing support protocols, including collateral, point-of-purchase and print advertising targeting numerous university-affiliated outlets, such as college bookstores, that sell computers to students. Billings for the campaign were undisclosed.
The program is being launched on 30 campuses across the nation, including Vanderbilt in Nashville, Tenn.,

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