Compaq Costs FCB Nearly $100 Mil. in Business

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FCB Worldwide is still basking in the glow of its Compaq win, but landing the $300 million global account could cost the agency network more than $100 million in conflicting business.
Since the win, two clients have placed their accounts in review: San Diego-based Gateway Computer, which is looking for an agency for its $10-15 million direct-marketing account, and Blue Bell, Pa.-based Unisys Corp., which has put its estimated $20 million account in review.
FCB Direct won Gateway 13 months ago.

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