Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s not so difficult to get young people to give back to their communities, re-ports the Ad Council. The tough part, it seems, is maintaining such efforts.
To help nonprofits attract and keep young-adult volunteers, the council and MTV: Music Television have released a new manual, Engaging the Next Generation: How Nonprofits Can Reach Young Adults.
The guide covers topics such as understanding the target audience, what makes young people volunteer, how to attract and retain volunteers, and developing a communications plan.
According to a recent study cited by the council, 46 percent of 18- to 24-year-olds volunteered at least once within the past year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in