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For some companies, there’s no freedom from ‘French’

If the word French brings to your mind images of nefarious cheese-eating surrender monkeys sipping merlot, it’s likely that your favorite mustard isn’t French’s, your kids don’t trot off to school in French Toast uniforms and you’d rather cross the street than walk past a French Connection.

While munching on a croissant, Shoptalk decided to have a tête-à-tête with each of these marketers vis-à-vis its name. In keeping with the de rigueur manner of a stubborn Gaullist, it turns out not one is considering renaming itself to reflect the current Francophobe zeitgeist.