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With a new name and an added boost from $5 million in venture capital funding, NetKey is preparing to take the Web-based kiosk industry by storm.
The New Haven, Conn., company has selected Mascola Advertising as its first agency of record. NetKey, whose customers include Service Merchandise, Yahoo!, Microsoft and Fidelity Investments, previously handled chores in-house.
“Since we got funding in the spring, we’re expanding the base that we’re going out to in terms of customers,” said NetKey chief operating officer Matthew Nemerson.
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