Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A 12-year-old boy swaggers around like a man-about-town in “Big Spender,” The Ad Store’s latest work for Loews Cineplex Entertainment.
Out for a night at the movies with his 13-year-old girlfriend, the boy hands out Loews gift certificates like tips-first to his chauffeur-mom (“Buy a little something for the hubby”), then to a guy behind the candy counter and finally to a ticket-taker (“Get yourself an ice cream”).
In between, he orders a meal of snacks for his sweetheart, with whom he flirts and flatters.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in