Comic, Yodeler, Mime Present Kia's Humanity

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LOS ANGELES Kia Motors America’s relaunch of the Optima sedan begins Monday with three spots from independent davidandgoliath, the automaker said today.

The 30-second commercials use passengers (a mime, borscht-belt comic and yodeler) and a driver as “connective tissue,” said David Angelo, chief creative officer at the Los Angeles agency. “Graphically, we use a variation on the same opening shot so that every time you see the commercial coming on, you’ll pay attention,” he said.

Angelo said the brief from the Irvine, Calif.-based



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