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ATLANTA Kelly MarCom said it has acquired Comet Sport Marketing in a bid to add sports and event marketing to the shop’s list of services.
The amount the independent Sanford, N.C., shop paid for the Raleigh, N.C., sports marketing firm was not disclosed, but Kelly MarCom acquired all ownership, said Shelley Kelly, president of Kelly MarCom. The cost of the acquisition is being paid over the next three years, Kelly said.
Tom Crichton, a former television sports broadcaster who opened Comet in 2003, joins Kelly MarCom as director of sports and event marketing.
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