Come One, Come all

The Minnesota Department of Health is leaving virtually no stone unturned, or agency uncontacted, in its search for an shop to handle an $8 million anti-tobacco marketing communications campaign.
The department sent out more than 650 proposal requests to kick off its search. Why so many? “Because we’re nuts,” said DOH representative Kathy Vigil.
Truthfully, the DOH wanted to be “as inclusive as possible, especially with Minnesota firms,” she said.
To cast the widest net, the DOH sent RFPs to as many agencies and public relations firms in the state as it could identify and locate, as well as to the top 100 agencies in the country, Vigil said.