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NEW YORK General Motors has struck an agreement with cable system operator Comcast and CBS to sponsor six CBS prime-time programs now airing on Comcast’s On Demand VOD service.
Under the agreement GM will fully sponsor CSI: Crime Scene Investigation, CSI: Miami, CSI: N.Y., NCIS, Numb3rs and Jericho on Comcast’s VOD.
New episodes of the programs will be ready for VOD viewing at no additional cost to Comcast On Demand customers starting the day after their network airing and will be available for four weeks.
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