Combined Crop Co. Seeks Shop

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CHICAGO-Syngenta AG, a company formed from the merger of the agricultural divisions of Novar-tis and AstraZeneca, will hear pitches from at least three agencies this month as it prepares to consolidate its marketing ac count, sources said.

Sources put total marketing spending for the combined account as high as $50 million. Spending recorded by Competitive Media Reporting for the Novartis and AstraZeneca accounts was significantly lower.

Thought to be participating in the review are Novartis crop protection agencies Martin/Williams and Colle McVoy, both in Minneapolis and TBWA\Chiat\Day in Venice, Calif.,



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