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Columbia to Create Hot Wheels Film

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LOS ANGELES Columbia Pictures said it has optioned exclusive motion picture rights to develop and produce a feature film based on Mattel's Hot Wheels brand.

McG, who directed Charlie's Angels, will call the shots on the live-action feature film. John Baldecchi, who produced The Mexican, and Jason Hoffs will produce it.

McG said the film would have "all the warmth and humanity of your favorite James Dean movie with the state-of-the-art visual effects and the hottest collection of automobiles ever brought to the screen."

The filmmakers are currently speaking with screenwriters to develop the screenplay. A release date has not yet been set.

Hot Wheels celebrates its 35th anniversary this year. Mattel estimates that it sells six Hot Wheels cars every second, three track sets every minute and 230 play sets per hour.

—Rebecca Flass