Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Gleason/Calise/Associates has won the advertising account of rent-to-own retail chain ColorTyme following a review.
The business is estimated at$3-5 million. Ad-vertising expenditures last year were just over$1 million, according to Competitive Media Reporting. Because all ColorTyme stores are owned byfranchisees, the size of the account will depend on the degree of ownership participation.
Headquartered in Plano, Texas, ColorTyme has more than 350 locations nationwide. With its parent company, Rent-A-Center, operating over 2,100 stores, the combined companies control about 31 percent of the rent-to-own market.
With the selection of Gleason/Calise in Dallas, ColorTyme consolidates its marketing and advertising efforts at one shop for the first time.
“We spoke to a number of agencies and were impressed with the fact that Gleason/Calise can be a true marketing partner by servicing all of our needs in one location,” said client director of marketing Lisa Meissner in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in