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With whipped cream enjoying new popularity, Signature Brands is launching Color Tips, for coloring aerosol whipped cream, with a $4.5 million national print, promotion and sampling effort.
Plastic tips of food coloring that fit over the nozzle of aerosol whipped cream cans, Color Tips come two-per box in red, blue and green and retail for $1.79 in the dairy section of grocery stores in time for the coming berry and ice cream season.
The segment has enjoyed 70% growth in the past four years, per the company’s AC Nielsen data, as consumers weary of fat-free have returned full-force to indulgence foods.
“Whipped
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