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BOSTON Independent Via closed out a strong new-business year by adding Colonial Life & Accident Insurance of Columbia, S.C., following a review.
The shop in Portland, Maine, is tasked with relaunching the Colonial brand. It will handle creative duties as well as media buying, planning and research. TV, print and online efforts break in the first quarter. There was no incumbent and the budget was not disclosed.
The client had no significant ad spending in the past two years, per Nielsen Monitor-Plus.
Colonial
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