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DALLAS Oken Media Services has retained media planning and buying duties for the Dallas County Community College District’s $1 million account, the client said.
The publicly supported two-year college system issued requests for proposals to an undisclosed number of shops in May. The two-year contract of Dallas-based Oken was nearing expiration, the client said.
The district, which is comprised of seven schools throughout Dallas County that serve 60,000 college students and 54,000 continuing education students, was seeking a shop to provide broadcast and outdoor media services.
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