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NEW YORK ESPN this week breaks three 30-second commercials for ESPNU, the network
covering college sports set to launch on March 4.
The spots, via agency Wieden + Kennedy in New York, follow teaser ads that have been airing through February. Spots will run across the ESPN network, with support on ESPN radio and in ESPN the Magazine.
The humorous effort, “Never Graduate,” takes fans into the “special place that is ESPNU, where there is an emotional and passionate connection to college and college sports that does not end with graduation,” said Lee Ann Daly, evp of marketing at ESPN in Bristol, Conn.
“Wedding”
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