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Two twentysomethings are betting that younger eyeballs want more meaty TV fare than TRL. They’re launching The Destiny Channel, a network that will broadcast to 700 U.S. college campuses, on the proposition that kids are looking for substance, too.
“Advertisers say kids don’t care about anything, but we don’t find that to be true,” said Destiny’s chief strategist, Kevin Stillmock, who created the college cable show Edge TV. “That’s what advertisers miss to a certain extent and programmers miss to a great extent.”
Stillmock’s partner is Robert Gottschall, CEO of college marketing consultancy The Visionaries Group.
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