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SAN FRANCISCO-Blazing Paradigm will launch a national branding campaign in late summer to promote Snap Technologies’ College Edge service, an online resource for high school guidance counselors, college recruiters and students looking to enter a university or graduate school.
The San Francisco agency won the $6 million account without a formal review, although the client had also visited executives at several undisclosed Bay Area shops for chemistry meetings.
“It’s great to be associated with not only an emerging brand, but a company that has real purpose and meaning to so many lives,” said Sam Pond, agency principal and creative director.
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