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Ad agency Collaborate launches its first work for Gore-Tex with a number of print ads and a TV spot.
The client, based in Elkton, Md., is primarily known for the fabric it makes that is used to waterproof outdoor equipment and sports clothing. This new effort is tied to its introduction of a Gore-Tex line of clothing and is designed to build on the high level of consumer recognition the company enjoys.
Spending was not released.
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