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Insurer Stressing Increased Diversification
LOS ANGELES–Cole & Weber has created a new TV campaign for longtime client Safeco touting its various services, including car and life insurance.
Five TV spots, now airing on network TV during college football games, redefine the Safeco brand and reinforce the message that consumers can have confidence in their independent Safeco agents. The tagline is, “Safeco. What’s right.”
The campaign is the Seattle-based company’s first major branding effort since it acquired American States last year.
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