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LOS ANGELES WPP Group’s Cole & Weber United has won creative and media duties for Jones Soda, the agency confirmed.
According to Mike Doherty, president of the Seattle agency, the client conducted a review but did not request creative presentations, relying instead upon chemistry and strategy.
Most of the agency staff will work on the account, Doherty said. The first campaign is expected to break before year’s end. Todd Grant, ecd, will lead creative at the shop; media director M.J.
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