Coldwell Banker Begins Search

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Real estate company Coldwell Banker is looking for a shop to handle creative and media duties on its estimated $10-15 million residential account.

Consultant Monty Kiernan of the Kiernan Group in Weston, Conn., who is managing the search, confirmed the review. He said questionnaires were recently sent out to an undisclosed number of New York shops. Kiernan would not comment on which agencies were sent RFPs.

The assignment includes national TV spots, direct response TV, radio and Web work.



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