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D’Arcy Masius Benton & Bowles braved the elements to shoot the latest TV spot in M&M/Mars’ “Taste the rainbow” campaign for its Skittles candy.
The commercial offers a fanciful explanation on how the Northern Lights might have been created. It shows a woman leading a dogsled team across a frozen lake in the Arctic Circle. At a mystical point, she chops through the ice and throws some of the fruit-flavored candies in the water, which then explodes into a rainbow of colors.
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