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Fall has arrived, and with it nasty colds, coughs and the flu. To remind folks where to turn in their time of need, cough-drop makers Ricola USA and Luden’s have produced new spots.
Ciociola & Co., which won the Ricola business in July, this week breaks a $6-10 million national campaign that seeks to contemporize the brand using rapid-fire editing.
The ad (shown here) mixes “Figaro” from Rossini’s opera The Barber of Seville–with parody lyrics by agency chief Mel Ciociola–with the familiar “Ricola” call, complete with the Alp horn.
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