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LOS ANGELES Sparkling wine producer Domaine Chandon has launched the first television advertising in its 30-year history, according to Chandon ad agency Colby & Partners.
The ad, which broke this week in Sacramento, Calif., and Phoenix test markets, takes its cue from a print campaign launched in late fall tagged, “We’ve got to do this more often.” The 30-second spot, “Ricochet,” opens with a couple sitting on a couch, looking bored. The mood is cold and stark.
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