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Bandai America last week tapped Dentsu’s Colby & Partners to handle its estimated $20 million creative and media account, the client confirmed. The Santa Monica, Calif., agency bested the incumbent, WPP’s J. Walter Thompson in Los Angeles, and IPG’s Dailey & Associates in West Hollywood, Calif. The client manufactures toys and games such as Power Rangers and Gundam. Tokyo-based Dentsu handles Bandai in Japan.
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