Colby Picks Booth to Handle American Suzuki

Colby & Partners has named automotive advertising veteran Brad Booth to head the car portion of the American Suzuki automotive account.

The Detroit native, 39, most recently worked as senior vice president and account director on the Hyundai Motor America account at Bates USA West in Irvine, Calif. He will have the same title at Colby. An 18-year veteran of automotive advertising, Booth departed Bates earlier this year when Hyundai moved the $165 million account to The Richards Group in Dallas after a review.

Although the Suzuki account is significantly smaller, pegged by sources at around $70 million, Booth said he is “thrilled by the opportun ity.”