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LOS ANGELES Dentsu’s Colby & Partners has won the account of Gold’s Gym International and is also expected to pick up regional dealer advertising for American Suzuki Motor Corp., the agency confirmed.
Colby in Santa Monica, Calif., landed the Gold’s Gym account after pitching the creative and media business last week. The other contender was independent McCarthy Mambro Bertino in Marina del Rey, Calif.
The account shift comes only five months after Gold’s awarded its account to Henderson Advertising, an independent shop in Greenville, S.C.,
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