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LOS ANGELES Dentsu’s Colby & Partners has added creative chores for Trinchero Family Estates’ Sutter Home winery, according to the shop.
The Santa Monica, Calif.-based agency already handled the client’s media buying and public relations, said Diane Dreyer, senior vice president at Colby. Creative chores had been handled in-house.
The creative was won without a review, Dreyer said. “We’re also doing more strategic consulting for them, and helping them integrate advertising with the retail program,” she added.
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