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NEW YORK A multimillion-dollar ad campaign created by independent Creative Presence Partners is set to launch for Powerade Flava23, said Coca-Cola representatives on Wednesday.
The beverage is named in honor of its spokesman and inspiration, LeBron James, the NBA’s Rookie of the Year and a member of the U.S. Men’s Olympic basketball team.
Powerade Flava23, available nationally beginning Sept. 1, will be supported by an extensive promotional program designed by the Atlanta-based shop. Media components include print, Internet, point-of-purchase and a limited-edition comic produced by DC Comics.
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