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NEW YORK Coca-Cola’s branded online operation in China, known as iCoke, has signed an agreement with global gaming community GGL to host tournaments in cybercafes across that nation and on the soft drink marketer’s Web site.
This is a first-of-its-kind deal for China in terms of reach and coverage for this type of competition. It covers over 15 provinces, 100 cities and 4,000 cybercafes.
“Of all the online gaming communities with whom iCoke could have partnered, GGL is by far the most recognized in the world and China.
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