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NEW YORK Coca-Cola today launched the online leg of its campaign for low-calorie, low-carbohydrate beverage C2, which includes homepage takeovers of MSN and Yahoo!
Some online units enable consumers to watch a 60-second spot that broke late last month from WPP Group’s Berlin Cameron/Red Cell in New York, which depicts people in situations where they can’t get what they want.
Other streaming audio executions present similar scenarios. In one, a voiceover states, “Your best friend just asked you to be his best man.
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