Coke Zero Beats Retail Intro on eBay

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ATLANTA Coke Zero will not be available in stores until June, but a Kentucky man purchased the first bottles of the drink and several limited edition collector items for $2,750 on an eBay auction earlier this month, the company said.

Harold Leggett of Louisville posted the highest of the 58 bids for the products, which included six eight-ounce bottles, four 20-ounce bottles, a T-shirt, a 54-quart cooler and a plastic toy that blows zeros made of smoke.

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