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NEW YORK Coca-Cola North America said today it has signed a two-year deal to promote its waters, juices, teas, energy and sports drinks and other products on ExerciseTV. The alliance begins Jan. 1.
ExerciseTV is a video-on-demand network currently available in more than 23 million homes via Comcast, Time Warner Cable, Cox Communications and Bresnan Communications. It was launched in January 2006 by exercise guru Jake Steinfeld, who is CEO at Body By Jake Global, and developed by Comcast.
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