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NEW YORK Coca-Cola today said it will introduce Coke with Lime in the U.S. this quarter.
The campaign, expected to break in the second quarter, will be produced by WPP Group’s Berlin Cameron/Red Cell in New York, which handles Coke Classic, sources said.
Two months ago, Coke confirmed that it was expanding the agency’s duties on its flagship brand, but did not provide details.
A Coke representative was not immediately available to comment on the agency assignment for Coke with Lime.
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