Coke Taps Berlin Cameron For Mid-Calorie Cola Fight

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A new chapter is being written in the cola wars as Coca-Cola Co. and PepsiCo get set to launch mid-calorie drinks this summer.

One of the authors will be WPP Group’s Berlin Cameron/Red Cell, New York, which sources said has won a pitch to handle the debut of Coke Ultra—the working name for the product, which is still in the testing phase.

Pepsi last week said it would launch its mid-calorie cola, Pepsi Edge, in the summer, and that advertising will be created by its longtime shop, Omnicom Group’s BBDO, New York.



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