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Following its previous effort that focused on the absence of Coke, Coca-Cola is slated to unveil three NFL-themed spots early next month, sources said.
The 30-second spots, part of Coke’s ongoing “Enjoy” campaign, mark the third effort from Cliff Freeman and Partners in New York since the shop was assigned duties for Coke Classic in May. Directed by a team from Traktor in Los Angeles, the spots are said to be humorous and take the form of a slide-show demonstration.
“They didn’t push the envelope on this one,” a source said of the work.
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