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NEW YORK — Coca-Cola is pulling its $25 million Dasani water and estimated $60 million Powerade sports drink accounts back from Foote, Cone & Belding until the ad agency’s litigation with PepsiCo has been resolved, a Coke representative confirmed.
The brands will go back to their previous respective agencies: Berlin Cameron & Partners in New York and Wieden + Kennedy in Portland, Ore.
Last month, Coke realigned its brands, consolidating most of them at agencies owned by Interpublic Group, including FCB and WPP Group.
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