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NEW YORK Berlin Cameron/Red Cell has sold at least one new spot and is preparing several others for Coke Classic’s “Real” campaign, sources said.
The WPP agency developed the “Real” strategy and campaign, which launched on Jan. 13 and features ordinary people and celebrities such as Penelope Cruz, Mya and Common, and Courtney Cox and David Arquette.
Sources said Coca-Cola marketing executives approved a 30-second spot called “Trashtalker,” scheduled to break in mid-February. It shows a group of African-American guys playing a video game.
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