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The only TV commercial to run in North American English-speaking media for Coke Classic’s World Cup sponsorship breaks today in spot markets.
The effort, which was also produced in Spanish, is part of a three-spot campaign; the other two ads are in Spanish.
“Awakening,” cre ated by Leo Burnett’s Lapiz division in Chi cago, shows the pre dawn grogginess of two friends as they wake up and prepare to go out.
Both rush to a third friend’s apartment, assembling on a couch before a TV set.
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