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NEW YORK MDC Partners’ Crispin Porter + Bogusky has won Coca-Cola’s Sprite account in the U.S. following a shootout against the incumbent, WPP Group’s Ogilvy & Mather, the client confirmed.
Sprite, worth an estimated $45 million, is the second major addition for the Miami agency this week. CP+B on Tuesday landed the estimated $400 million Volkswagen of America account without a review.
The agency also handles the $10-15 million Coke Zero business, which it acquired earlier this year.
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