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LOS ANGELES Coinstar has awarded its $4-5 million advertising business to Publicis, the company confirmed.
The Seattle agency won the creative account; Publicis Groupe’s Optimedia, Seattle, was assigned the media buying and planning.
The Bellevue, Wash.-based client, anticipating revenue of $173 million this year, markets self-service coin-sorting machines nationwide. Coinstar acknowledged yesterday that it was reviewing the account. The incumbent, Omnicom Group’s TBWA\Chiat\Day in Playa del Rey, Calif., resigned the business, sources said. TBWA\C\D declined comment.
Coinstar
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