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Her new managing partner, integrated accounts post at OgilvyOne will mark Tina Cohoe’s return to a global agency after a year at a startup.
Cohoe, the CEO of Dotglu, is due to leave the year-old direct and digital-marketing shop, part of Kirshenbaum Bond & Partners, at the end of February to take the job at the Ogilvy & Mather unit.
In the newly created position, Cohoe will work with a number of clients to identify resources that best fit their needs, from direct response to interactive advertising to customer-relationship marketing.
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