Cohen's Puts the Accent on 'Fashion'

NEW YORK Furman Roth Advertising this month launches a $3 million campaign for Cohen’s Fashion Optical, its first work for the client since adding the account earlier this year, the agency said.

The campaign introduces the tagline “Cohen’s. Where else?” which the independent New York shop described as an effort to brand the client “as the ultimate location for fashionable eyewear” and help the regional chain compete against larger, better-known competitors. (For example, Luxottica, which owns both Lenscrafters and Pearle Vision, spends $90 million overall in annual U.S.