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BOSTON — Cognos, provider of business software titles such as Impromptu and PowerPlay, has tapped Hill, Holliday, Connors, Cosmopulos for advertising , a company representative said.
The Ottawa-based client chose Hill, Holldiday, an Interpublic Group agency in Boston, following a review that finished up last week, sources said. The Marketing Works, also in Ottawa, oversaw the search.
Ad spending through August was $1.5 million, per CMR, but sources said the client plans to significantly up its budget to at least the $5-7 million range.
Cognos
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