Coen Slashes Ad Forecast by $8 Bil.

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NEW YORK Media advertising forecaster Bob Coen, svp at Universal McCann, said he significantly overprojected ad spending for 2007 last December in his semi-annual forecast and today revised his totals, saying combined national and local ad spending will total $290.3 billion, $8 billion less than his original forecast. But national ad spending will still be up in 2007 over 2006.

Coen said national ad spending in 2007 would be $190 billion, up 4.2 percent over 2006.

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