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ATLANTA Creative-
OndemanD launched a new spot on Hispanic television in the U.S. this week for the new Volkswagen Jetta, the shop said.
The 60-second spot was filmed in San Miguel de Allende, Mexico, and mimics the famous running of the bulls in Pamplona, Spain. The commercial opens with a man parking his Jetta and preparing to join the run. While his back is turned to the car, a bull sees him and charges. The bull hits the side of the Jetta and falls over.
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