Coca-Cola Looks Past Roster Shops for Sprite

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NEW YORK The Coca-Cola Co., is seeking creative ideas on its estimated $45 million Sprite account from roster and non-roster shops, the client confirmed.

The Atlanta-based client said it is considering shops including incumbent WPP Group agency Ogilvy & Mather in New York, independents Modernista! in Boston, Wong Doody in Seattle and DiNoto in New York, as well as roster shop Wieden + Kennedy in Portland, Ore. (which handles Powerade).

Ogilvy’s Fanta business is unaffected, as is the agency’s Sprite Remix account.



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